During Summer 2020, I had the unique opportunity of building relationships with influencers and their agents for Curology. The company's brand has a focus on authenticity and individuality, whether present in the marketing or the product's value proposition.

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During my everyday, I built relationships with influencers across social media platforms to create story-focused content, while negotiating agreements that were mutually beneficial to both the influencer and the company. For example, I collaborated with Georgia (@soupytime on TikTok) to create sponsored content. I connected with Georgia every step of the way through e-mail and phone call communications: contract negotiation, video content review, and engagement tracking. This partnership attracted over 50 new clients with CAC more than 30% lower than usual for Curology and added assets to our user testing content library.

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Through my internship, I also led ideation on Curology's Skincare: Facing Forward influencer campaign focused on audience education surrounding diversity and inclusion within both the skincare and beauty industry. My role included coordinating directly with influencers to negotiate contracts and create content that resonated with their identities and interests and collaborating closely with other teams within the Marketing department. In result, my team rolled out a successful initial campaign and educated Curology's over 400k followers, as well as the influencers' audience on Instagram.

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Having efficiently managed over 50 partnerships, used data to analyze bias in the influencer sourcing process, and designed introductory bias training content for incoming and future interns, my experience working with influencers and instituting new initiatives within Curology taught me how to be innovative and original in the quickly progressing digital landscape.

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Programs used: Copper