Cannabis Collection Launch

Trava was previously a cannabis company that strove to connect normalize cannabis use and its ability to be a vehicle for social change. For their inaugural collection, I designed three jar labels for their Sticki Minaj, Kyiv Smog, and Roe v. Haze strains. Each product was aligned to a specific non-profit organization and a portion of their profits were donated to their associated causes.

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For each label design, I created a symbol to incorporate the causes' related iconographies while building a standard jar layout connecting the collection's strains together and to the greater brand.