Through my time at Dive Chat, I served as both a Campus Manager and Growth Marketing Intern.

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As the University of Michigan Campus Manager, I was responsible for leading a team of 8 students to promote the release of Dive Chat to student organizations and individuals. Through pitching to student leaders and coordinating my team, I gained valuable communication skills, allowing me to think on my feet and adapt messaging to different audiences. The work of my team garnered 350+ downloads by the student body upon release previous to company strategy pivots during Fall 2020. 

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Upon the strategy pivot, I moved on to the internal Growth Marketing team. I served as the principal Graphic Designer and assisted with growth strategies at other college campuses. My main project was our brand re-design, in which I and another team member drafted user personas and based several application interface designs around their needs and aesthetics. On a wider brand image level, I worked with the Chief Marketing Officer to strategize a personality shift within the application and on consumer-facing media (website and social media) that better represented the diversity, individuality, and chaos of Gen Z.

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Programs used: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, etc.), Figma, Canva